Champion Floor: A Family Owned Flooring Company in Saint Louis

If you’re in the Saint Louis area and looking for help with your home flooring needs, check out Champion Floor Company!

This post is sponsored by Champion Floor Company. Thank you for supporting the brands that support this blog!

I’m so excited to talk to you about Champion Floor Company!  Kristen is a family friend of ours and the Marketing Director at Champion Floor, a family owned biz here in Saint Louis since 1989.  We have some upcoming flooring needs that we will be working with Champion on so stay tuned for a fun project!

Local Saint Louis Flooring Company

A Saint Louis Flooring Company

When you walk into the 5,000 square foot showroom at Champion Floor you immediately feel the difference from big box retailers. It’s quiet, well lit, and welcoming.  I love that the showroom is open to the public and located in the heart of Westport (aka the “design mecca” in Saint Louis) next to various other home improvement businesses.  The showroom is split into three main sections, carpets, hardwoods, and luxury vinyl tile.  I love that everything is brightly lit and you can easily browse through large samples and touch and feel the materials.

Champion Floor Company carpet showroom

Side note, Champion Floor is taking all necessary precautions for Covid and have gloves and sanitizer readily available when you enter.  However, if you’re not comfortable venturing into the showroom they are offering personalized assistance (think Stitch Fix, but for flooring 🙂) and they will gladly check out any samples to you so you can view items from the comforts of your home.

In the showroom, you’ll be greeted by friendly faces (hi Kim & Kristen) that will guide you around and help answer any questions you have.  I had the ability to browse on my own without feeling any sort of pressure whatsoever.

Kim and Kristen of Champion Floor Company

In home consultation

One of the biggest differences between Champion Floor and other flooring companies are the free in home consultations.  Kim or Ralph the owner himself (also Kim & Kristen’s dad) will come directly to your house to see your project area(s). They can take measurements and recognize any nuances where certain brands, types, or textures of flooring may not work in your space.  I love this aspect because it helps to narrow down options.  Sometimes I feel super overwhelmed when making big design decisions that are going to be around for a long time, so this aspect seals the deal for me.

Product offerings


Champion Floor’s bread and butter is hardwood flooring, and they specialize in custom work.  They are a true sand and finish company.  If you’re looking for pre-finished floors, they also have you covered.  Also, the crew at Champion Floor has been kind enough to offer my audience free Dustfree Sanding on any sand and finish project ($275 value) you book in 2020! All you have to do is mention you saw it here.

Wood floor showrooms in Saint Louis Missouri

View of the hardwood flooring section of the Champion Floor Company showroom.


Champion Floor Company has a huge selection of brands, styles, and price points when it comes to your carpet needs. They can help with everything from carpeting your whole house to smaller projects such as stair runners and area rugs.

Carpet showrooms in Saint Louis, MO

View of the carpet section of the showroom.

Luxury Vinyl Tile

A popular option lately is luxury vinyl tile (LVT) and Champion Floor has you covered.  The choices when it comes to LVT are often overwhelming and it’s tough to know what aspects are important and which aren’t.  That’s where the Champion team can really help you in choosing something you’re going to love!

An Award Winning St. Louis Flooring Company

As soon as you enter the Champion showroom, you are greeted by the accolades Kim, Kristen, and the company have received.  Hardwood Floors magazine selected Kim as one of their 40 under 40 for helping shape the future of the wood floor industry.  And most recently, they received the 2020 Outstanding Retailer Award from Wood Floor Business!  They were recognized for their outstanding customer service (you will always talk to a real live person on the phone), and the longevity of their employees.  Congrats – well deserved in deed!

Award Winning flooring companies in Saint Louis Missouri

Kim + Kristen were highlighted in Wood Floor Business magazine for being women leaders in the wood floor biz.

Champion Floor Company in Saint Louis

Kim’s award for 40 Under 40 in Hardwood Floors Magazine!

If you’re in the Saint Louis area, be sure to consider Champion Floor Company for your next flooring project!

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About Emily

Hi! I’m Emily; wife, mom of two, and all things digital freelance entrepreneur! This is a space where I share my love of all things style, home, family, DIY and more here in Saint Louis, MO. I’m so glad you’re here!

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