A Style Concierge Service You Need To Know About

If you have followed me for any time at all, then you know I love supporting other women who have started their own businesses.  When a friend of mine that lives in Tennessee told me about her friends style concierge business,  I was intrigued!  She put the two of us in touch to see if there was any sort of partnership we could form between Emmy Lou Styles and You Own The Look, and now here we are!  Women supporting women – love it! Here’s a sneak peek at the YOTL look I chose!  It’s from their Casual selection.  Scroll on for more pics and ALL of the deets on this amazing company (+ a special offer just for ELS readers too)!

You Own The Look in partnership with Emmy Lou Styles

What is You Own The Look {YOTL for short)?

You Own The Look is an online style concierge subscription based service created by three fashion forward, stylish women from Tennessee.  As their lives got busier and busier, they began to realize that many women lack the time and resources to track down versatile pieces at a good price without sacrificing the quality of their “look.”  YOTL stylists strive to make online shopping and styling easier for their members by doing what they do best – scouring the internet to find the best pieces at the right price.

How Does YOTL Work?

YOTL Stylists create weekly Look Books centered around six different categories which are emailed to your inbox every Monday.

  1. Casual (all purpose looks for an all purpose girl)
  2. Weekend Wear (love what you wear on the weekend)
  3. Day to Night (for the girl on the go)
  4. Cocktail (for upcoming parties and special events)
  5. Night Out (think date night/girls night)
  6. Weekly Picks (stylist favorites from the week)

By signing up for a monthly membership of $10 you gain access to these look books that include links to every item shown.  The first month is FREE too!  YOTL Stylists do the work for you!  Many personal shoppers charge by THE HOUR (i.e. $65-$100) and require a minimum of 2-3 hours which means you could pay anywhere from $195 and up for their services!

Who Uses YOTL?

If you are tired of searching the internet for the best pieces and get overwhelmed with online shopping, then you should try YOTL.  The various categories provided in the look books align with whatever your day to day is.  Women in business, women on the go, stay at home moms, the list goes on and on.  If you have an upcoming event and don’t have time to shop, no worries!  YOTL has you covered with their Cocktail or Night Out looks.  The Look Books remain active in your account so you can always refer back to old ones too!

What Types of Looks are in the Books?

YOTL focuses on neutrals.  The pieces they choose are meticulously picked in a way that you will be able to style with items you already own!  Here’s a sampling of some of the recent looks shared with members:


Style Concierge service You Own The Look puts together a look book of affordable casual styles


Style concierge service You Own The Look puts together a lookbook of weekend styles


Style concierge You Own The Look puts together lookbooks with day to night outfits


Style concierge You Own The Look puts together cocktail inspired outfits


Style concierge service You Own The Look creates lookbooks with day to night wardrobe ideas


Style concierge service You Own The Look shares weekly favorites for the beach

My style tends to resonate with the Casual and Weekend Wear looks that they put together.  I loved this look!  I carry the tote and wear the sunglasses pretty much every day!  The top is from H&M and it’s something that I probably would’ve overlooked if I was just scrolling the H&M site.  It’s a great top for dressing up or down.  Every single piece easily fits into my day to day style!

You Own The Look_girl showing straw tote


You Own The Look_girl wearing cropped flare jeans


You Own The Look_close up of outfit


Abercrombie Flare Crop Jeans


You Own The Look_offwhite loose blouse

The amazing ladies from YOTL were nice enough to provide a special promo code for my readers to receive an additional month for FREE with promo code EMMYLOU!  Yes you’re reading that right, your first TWO months are free! Head over to YOTL now to sign up!



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About Emily

Hi! I’m Emily; wife, mom of two, and all things digital freelance entrepreneur! This is a space where I share my love of all things style, home, family, DIY and more here in Saint Louis, MO. I’m so glad you’re here!

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